TO PROVIDE QUALITY EQUIPMENT, APPAREL AND LIFESTYLE OPTIONS TO PROMOTE LIFELONG INTEREST AND APPRECIATION OF OUTDOOR ACTIVITIES.
TO BE THE TOP LIFESTYLE SPORTING COMPANY PROVIDING OUTDOOR ENTHUSIASTS WITH THE BEST PRODUCTS AND EXPERIENCE TO ENJOY THE GREAT OUTDOORS.
The Company was founded by three outdoor enthusiasts in Singapore who find the simple pleasures in life outdoors and wanted to bring this experience to other like-minded people. Through FOD’s platform, our customers will be able to prepare for their next skiing or snowboarding holiday at the comfort of their own homes including fitting and having their gear and equipment delivered to their accommodation in a ski resort in Japan. Booking of accommodation, guided tours and other ancillary services are also available through FOD’s Concierge Service for both winter and summer activities.
The Company was also founded to raise awareness to a rare metabolic disorder called Fatty acid Oxidation Disorder (FOD) to commemorate two of the founders’ 26 months old daughter who lost her life through this disorder. FOD is a genetic metabolic deficiency in which the body is unable to oxidize (breakdown) fatty acids to make energy because an enzyme is either missing or not working correctly. When diagnosed and treated at birth the prognosis for most of the FODs are excellent but if undiagnosed and untreated, these disorders can lead to serious complications affecting the liver, heart, eyes and general muscle development, and death.